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    The Story

    the story

    Just to be clear... Un/tied isn’t really a company, and you can’t really buy these shoes.

    This is Evie Ruddy’s story about growing up genderqueer. As a child Evie didn’t quite feel like a girl, but didn’t feel like a boy either. Only recently as an adult, has Evie moved toward a more androgynous gender performance, and begun using they/them pronouns.

    The decision to depict the story as a footwear brand originated with Evie’s idea of laying out their shoes from over the years to illustrate the progression of their gender identity. The ultimate form of an online shopping experience emerged as a means of tangibly representing Evie’s lifelong challenge finding shoes and clothes that β€œfit.”

    By highlighting the gender divisions and forced choices of the fashion industry, Evie and the team behind this project hope users who fit neatly in male and female categories will keep this story in mind the next time they’re shopping. We also hope that clothing-store owners will see it and question how and why they market certain clothes to women and others to men. And we hope that people who identify as trans and non-binary see their experiences reflected here.

    Un/tied invites us to step into a future with more options, fewer labels, and shoes that come in all sizes, for all people.

    Produced by the National Film Board of Canada

    Evie Ruddy

    story written by evie ruddy

    Evie covets men’s shoes. But at five feet tall, Evie faces shoe and clothing choices that are limited by the mainstream fashion industry’s assumptions around gendered categories and sizing. Evie is genderqueer, uses they/them/their pronouns, and has long struggled to match their outward appearance to their trans-masculine gender identity. They live in Regina, Saskatchewan, where they work as a communications officer, freelance writer, and audio walking tour producer. Their short documentaries and essays have been broadcast nationally on CBC Radio, and their print work has appeared in the National Post, the Toronto Star, and numerous other publications.

    Tracey Lebedovich

    art director/designer tracey

    Tracey is an art director, designer and shoe-lover based in Vancouver, BC who uses she/her/hers pronouns. With over 18 years experience, Tracey has worked on award-winning projects for a wide range of both corporate and cultural clients spanning every medium, from interactive to photography to documentary film. Tracey’s life-long passion for storytelling has helped to reveal the often-hidden but extraordinary value of individuals within our own communities.

    project team


    Nicholas Klassen

    project manager

    Jasmine Pullukatt


    We the Collective


    Lauren Zbarsky

    hair & make up artist

    Min-Jee Mowat

    production assistant

    Justin Mah

    impact strategist

    Leah Gregg

    french translation

    Gabrielle Lisa Collard

    executive producer

    Robert McLaughlin

    studio operations manager

    Camille Fillion

    studio administrator

    Carla Jones

    marketing managers

    Tammy Peddle

    Gabrielle Harvey


    Katja De Bock

    digital products project manager

    Maureen Veilly

    information technology

    Sergiu Suciu

    Bruno Gervasi

    legal services

    Christian Pitchen

    special thanks

    • Lynn Davis
    • Fifi Edgell
    • Josh Fehr
    • Stella Fehr
    • Zoe Fehr
    • Chris Hellewell
    • Audrey Hellewell-Hunt
    • Roxanne Hunt
    • Levi Jacobson
    • Jordan Jessup
    • Rita Milikin
    • Sahjal Pall